Milk is a staple found in everyone’s home so I decided to challenge myself to re-create Neilson’s milk carton packaging. Since milk is used by everyone, I wanted the packaging to be visually appealing to a wide audience, engaging both kids and adults. I created a clever design that would stand out on shelves. The bold use of colour can indicate the type of milk, a practical feature from their current packaging that I felt should be maintained. I upgraded the graphics to be simple and modern as milk is a relatively pure beverage. The sides of the packaging complement each other and when placed side by side, create an image of a cow.